Foot Locker Melbourne CBD

Foot Locker has always focused on creating engaging shopping experiences. At their flagship CBD location in Melbourne, the iconic footwear retailer partnered with Luxon Visual Displays to bring in a retail store digital signage solution that grabs attention and changes how retail displays work. This case study looks at how commercial LED screens were creatively and technically integrated into Foot Locker’s retail environment, improving customer engagement through advanced digital display retail solutions.

Case Introduction

Transforming the Store Experience Back in 2019, Luxon Visual Displays partnered with Foot Locker to begin an ambitious rollout of digital signage in retail stores across Australia and New Zealand. Starting at the QV Melbourne store, Luxon Visual introduced over 30 square metres of LED screen real estate, including custom Pixel 3 panels, transparent window displays, and Pixel 2 LED stairs. This marked the beginning of a long-standing partnership, culminating in the complete digital transformation of the Foot Locker Melbourne CBD flagship store. This retail signage display project wasn’t just about aesthetics; it was about reshaping how customers interact with brand messaging, in-store promotions, and product storytelling.

Product Model

LV-CF07 LV-CF09 LV-CF12

Screen Size

100.5m2

Location

Melbourne

Jan, 2024