Under Armour Melbourne CBD

When Under Armour set out to improve the look and feel of its retail stores, it turned to retail store digital signage to better reflect the energy and innovation of its brand. The goal was to create a modern, engaging space that could tell the brand’s story, showcase products dynamically, and connect with customers on a deeper level. To bring this vision to life, Under Armour partnered with Luxon Visual Displays to deliver a high-impact digital signage solution. The result is a powerful blend of design and technology that transforms everyday shopping into an immersive brand experience.

Case Introduction

A New Kind of Retail Signage Traditional retail signage like printed posters and banners has been used in stores for decades. But Under Armour wanted something more dynamic, flexible, and engaging—something that would support its active, forward-thinking brand image. Mled proposed a solution using custom-built digital display elements throughout the store, including LED columns and commercial-grade LCD screens. These new digital signage displays help Under Armour move away from static, unchanging messages. Instead, they now have a system that can be updated easily with new content, sales promotions, product highlights, or seasonal campaigns. This flexibility is one of the biggest benefits of digital signage—you’re no longer locked into one message for weeks at a time.

Product Model

PR1.9, PR2.5, PR5.2

Screen Size

111.5m2

Location

Melbourne

Jan, 2024